PHASE 1 DISCOVERY & ADMIN
- This is the most critical phase, it includes critical decisions and findings for your brand FRESH or REFRESH! The milestone meeting launches the process in motion (see terms).
- DEPOSIT - Please make deposits HERE to get started.
- THANK YOU FOR YOUR BUSINESS!!!
- MILESTONE MEETING
- In-depth discovery for comprehensive evaluation.
- Core objectives, sweet spots, requirements, and no-no's identified.
- Overall success metrics defined.
- ADMIN DOCS provided (post milestone meeting):
- Memo of Understanding
- Communication Overview - Zoom Conference Call # provided.
- Timeline - 35 Day process contingent on client approval timing.
- Client must approve #3 and #4 via docu-sign.
- Client should provide the following at the milestone meeting:
- logo, business plan (if available), mission/vision statements (if available) and any other information you deem helpful to develop your brand based on the package selected.
BRAND ESSENCE OPTIONS
- Discovery Report - Brand Leveling
- Point of Difference, Reason to Believe, Voice, USP defined.
- Based on the Discovery Findings - We'll present several options.
- Client will provide the top 2 testing option approvals via docu-sign.
- We'll digitally test your top two (2) choices with consumers, results provided.
- Client will make final decision(s).
- Final Deliverable/Payment provided (see memo of agreement/timeline).