Whether you’ve penetrated e-commerce or are retail ready? New Distribution & Sales is Queen in beauty. Understanding sales by channel, detailed by sales drivers, trends, consumer contemplation/exploration, purchase prompts, seasonal and TPR call-to-actions will keep your brand savvy in the New Age of Beauty. Not to mention budgeting, P&L's and forecasting. Ready? Be Proactive versus reactive.
WHO NEEDS SALES PACKAGES?
Anyone generating sales. If you have an e-commerce site, a sales team, national distribution or are thinking about alternative sales channels? Sales analysis matters. Planning your sales strategy in phases aligned with your growth, consumer support, inventory, resources and budget is critical. Are your COGS and profit margins above or below the line? If any of these scenarios ring true to you, these are the packages for you.
THE NUMBERS PACKAGE
Sales Strategy, Analytics and Management. Forecasting, tracking, reporting growth-to-goal, analyzing, reallocating, sales promos... -- if you're selling, you need this package.
Reporting by channel by sales team, by region. A qualitative analysis with consultative recommendations. We'll also work with you on inventory forecasting and P&L's, they're optional.
Each month you'll receive a sales report from the raw data or complied information you provide.
THE PULL-THROUGH PACKAGE
A retailer promotions package.
You've made the big retail placement. You'll need to build sales relationships and drive sales (brick & morter). Our team will create in-store promotions, themed specific to your brand. We'll hire and manage in-store promotions integrated with a #themed social media campaign.
Based on distribution together we determine, which retailer(s)? Designate the number of stores and locations per quarter. Develop the #campaign, POS, sales goals and ROI.
- Consumer relevance
- Consumer connection
- Educate the consumer on your brand, efficacy, ingredients and usage
- Retailer support and relationship building