MAKE FACT-BASED DECISIONS

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CAPABILITIES

1. Adoption Rates
2. Behavior Theory
3. Big Data
4. Consumer Insights
5. Competitive Intelligence
6. Comprehensive Finding Reports
7. Cultural Dynamics
8. Data Analytics
9. Data Mining + Reporting
10. Digital Surveys
11. Focus Group Moderation
12. In-Person Facility
13. Moderation
14. Niche Markets
15. Product Development
16. Product Life Cycle
17. Retail/Shopper Marketing
18. Segmentation
19. Semiotic Analysis
20. Survey Design
21. Traffic Technology

MAKE FACT-BASED DECISIONS NOT JUST INSTINCT OR EGO BASED.

UX + UI | We're rooted in understanding your audience and it starts with discovery.

Our research begins with a deep discovery dive of who your brand is and who you want it to become. We use a variety of tools, strategies and tactics to uncover your brand potential in authenticity.  We use consumer insights to create client foresight with a focus on cross-cultural cues, category trends and business expertise.

why you need reseaRch consumer insights?

  • Everyone needs to test their instincts - your brand is an financial investment, ensure your consumer wants what you are offering.
  • Research saves time, money and manages your reputation. Relaunching can be expensive. Work to get it "right" up-front with consumer insights.
  • Clarity widens your brand scope for future expansion and interests.

IDEAL insights FOR

  • New concepts and interest in products or services
  • The Relaunch or Re-Stage
  • Testing of packaging, advertising, consumer usage, brand names, competitive recall or overall interest and attitude.  Media, digital acquisitions, social research
  • Behavior Theory. Clarify your target audience, audience behavior and/or purchase patterns. (online, mobile, retail shopping insights)
  • Ethnographic studies and expansion strategies. Semiotic and Cultural Analysis

AS A CLIENT YOU WILL RECEIVE

  • A one or two dedicated account managers to maximize your investment, understand your strategic objectives and areas of focus.  Then, guiding you to the most relevant and useful insights.
  • A project brief, approved flow/timing and comprehensive report with key consumer findings aligned with your research goals.
  • An RSS feed delivered to your inbox with insights relevant to your project/package.
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“Research is formalized curiosity. It is poking & prying with a purpose. It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.”
~Zora Neale Hurston, Social Anthropologist, Author, Folklorist

*Shine Beauty Culture is a member of the Consumer Insights Association (formerly Marketing Research Association) *Certified in Social and Behavioral Responsible Conduct of Research, CITI.