“Research is formalized curiosity. It is poking & prying with a purpose. It is a seeking that he who wishes may know the cosmic secrets of the world and they that dwell therein.”
~Zora Neale Hurston, Social Anthropologist, Author, Folklorist
SBC discovery packages combine emotional socialization, consumer responses/insight, cultural cues, emic ethnography and beauty brand category statistics to provide the vital intelligence you need, to make critical brand decisions for success.
WHY YOU NEED RESEARCH?
One of the most under-rated and least utilized marketing tools is research. Believing you know what your diverse target audience wants and needs through affinity is ego. Without "officially" testing your instincts with research, you may be setting yourself up for failure. Research and testing save time and money. Re-staging products is expensive, literally and figuratively, consumer and retailer trust suffers.
UX | Understanding the consumer mindset is key in cultivating a brand. Product innovation, robust efficacy and relevant user experiences frame brand strength. We're rooted in research; consumer, product and category qualitative discovery. SBC is a member of the Marketing Research Association, certified in Social and Behaviorial Responsible Conduct of Research, CITI.
WHO NEEDS RESEARCH & Why?
Everyone. To test everything. Anything you want to be reassured of consumer support to purchase, reinforce or create. New or existing concepts, products, packaging, advertising, usage, brand names, competitive recallor overall interest. Clarify your target audience, audience behavior or purchase patterns.
IDEAL FOR new brands, brands that want to refresh or launch a new product line, authors or anyone that needs to gauge a response for their project.
I BASIC Social DISCOVERY
This package begins with defining the brand objective(s), creating the digital survey design, audience demographic/psychographic selection and incentive for participation.
A topline report. A topline analysis report of the findings, with study recommendations, based on study objectives for success.
Rate: Based on sample size and objective complexity. Starts at $750 with a sample size of 250 respondents.
Implementation: Digital & Social Media Media Only.
Timing : 30 Days (start to report)
II ADVANCED DISCOVERY
This package begins with defining the objective(s), establishing the best research method, audience demographic/psychographic selection, incentive for participation,
A Comprehensive Report. A complete analysis of the findings, classification/categorization with comprehensive recommendations, based on success objectives.
Rate: Ask. Based on sample size, objective and implementation style.
Implementation: Digital, Social Media, Custom Focus Group, Intimate, Niche or Group User Interface
Timing: 30 - 60 Days (based on implementation type)